Your trucks are new. Your website says 2009.
A carrier's website gets checked twice: by shippers vetting you for freight, and by drivers deciding if you're worth applying to. Both judge in seconds, and both are comparing you against carriers who invested. We build trucking sites that pass the shipper smell test and feed the driver pipeline at the same time.
Freight is a trust business conducted between strangers. Before a shipper or broker tenders you a load, someone looks you up — and a dead website next to your MC number reads as risk. The carriers winning direct freight have sites that present authority, lanes, equipment, and safety scores like a company that intends to exist next year.
The other war is drivers. Every carrier says they're hiring; the ones actually recruiting treat the website as the application funnel — real pay ranges, real equipment photos, home-time honesty, and an application that works on a phone in a truck stop parking lot.
The four ways trucking websites lose money
We've audited hundreds of trucking company sites. The same problems show up over and over — and every one of them costs you a customer who was ready to pay.
Fails the shipper background check
No MC/DOT displayed, no lanes, no equipment list, dead news page. To a broker doing due diligence, your website is indistinguishable from a chameleon carrier's.
Driver application is a PDF
Asking a driver to download, print, and fax an application in 2026 is a hiring funnel with a 99% abandonment rate. The good drivers applied to someone else from their phone.
No lanes, no niche
Flatbed? Reefer? Regional dedicated? Hazmat? The freight that fits you can't find you, because the site never says what you actually haul.
Built for nobody
One generic page trying to talk to shippers, drivers, and brokers at once — and convincing none of them. Three audiences need three lanes.
The vibe we'd build for a trucking company
Shippers vet carriers like procurement officers: authority, insurance, lanes, on-time rate. The vibe is a freight dashboard — mono numbers, slate steel, zero fluff.
Built for how a trucking company actually wins work
Three audiences, three lanes: shippers vetting you, drivers sizing you up, brokers confirming you're real. The site serves all three without mixing them.
Authority block
MC/DOT numbers, insurance, safety record, years running — the due-diligence answers, on the homepage, marked up for verification.
Lanes and equipment pages
What you haul, where you run, what you run it with. The pages that match you to the freight you actually want.
Mobile driver application
A phone-friendly application that takes five minutes from a truck stop and lands in your recruiter's inbox structured and complete.
Driver pitch with real numbers
Pay ranges, home time, equipment age — stated honestly. Drivers screen out vague carriers instantly; honesty fills trucks.
Shipper/broker contact lane
A freight-quote path separate from the driver funnel, going straight to dispatch or sales.
Fast, boring, credible
Sub-second loads, clean design, zero gimmicks. In freight, looking stable is the aesthetic.
Old site gone, new site live, in 7 days.
Audit & quote
60-minute call. We tell you exactly what's broken and lock a fixed price before you hang up.
Design + copy + SEO
You watch the real site take shape in the browser. We write the copy and wire the schema.
You review, we polish
One round of revisions, applied the same day. No tickets. No project-manager relay.
Launch — you keep the keys
Your domain, your hosting, your code. No platform lock-in, no retainer, no hostage situation.
Trucking & Logistics websites, built market by market
Everything happens over a call and a shared screen — no office visit, no markup for geography. These are the markets we focus on:
Before you call
Can the site actually help us recruit drivers?
It's usually the strongest ROI on the rebuild. A mobile application that takes five minutes, pay stated in real numbers, and photos of your actual equipment outperform the job boards' generic listings — and every applicant from your own site is one you didn't pay a recruiting service for.
We get most freight through brokers. Why does the site matter?
Because brokers vet carriers before tendering, and a credible site with your MC number, insurance, and safety record visibly displayed speeds up every setup packet. It's also the foundation for moving up the food chain to direct shipper relationships, where the margin actually lives.
Can you build separate sections for our brokerage arm?
Yes — carrier and brokerage operations get clearly separated lanes (shippers need to know which one they're talking to), with shared branding and authority signals. If they're separate entities, we can structure it as one site or two; the call usually comes down to how you sell.
What does it cost, exactly?
Three fixed packages: $1,500 for a 5-page rebuild in 7 days, $5,000 for up to 20 pages with a blog and integrations in 14 days, and $15,000+ for 100+ page builds. The quote we send before you sign is the number on the final invoice — no scope-creep charges, ever.
Ready to bulldoze your trucking company's website?
Tell us your domain. We'll send a brutal audit of what's broken, with a fixed quote to fix it. No sales call required.