You keep clients' books current. Your website hasn't been reconciled in a decade.
Business owners choosing a CPA are buying judgment and rigor. When the firm's own website is dated, slow, and last updated three tax seasons ago, the signal contradicts the service. We build accounting sites that look like the firm you actually run — current, precise, and worth the fee.
Accounting is shifting from compliance work to advisory work, and the clients worth having — growing businesses that need a real financial partner — shop for that partner online. They're comparing your firm against cloud-native firms whose websites talk about advisory services, industries served, and fixed monthly pricing. A tax-prep brochure site from 2012 isn't in that conversation.
Tax season makes it sharper: every January, a wave of businesses and individuals fire their old accountant and search for a new one. That's the highest-intent professional-services search of the year, and it lands on whichever firm's website answers questions instead of listing credentials.
The four ways CPA websites lose money
We've audited hundreds of accounting firm sites. The same problems show up over and over — and every one of them costs you a customer who was ready to pay.
The brochure site
Services listed as nouns, a stock calculator photo, a 'portal login' link from a vendor that got acquired twice. Nothing that tells a business owner you understand their industry.
No pricing philosophy
Hourly mystery billing is why clients leave accountants. A site silent on how you price reads as 'expensive surprises ahead' to every prospect comparing tabs.
Tax-season invisibility
The annual switching wave searches 'small business CPA near me' every January — and finds the firms with industry pages and city pages, not the ones with a homepage from 2014.
No specialization signal
Restaurants, contractors, medical practices, e-commerce — every niche searches for a CPA who knows their world. A generalist site loses to a niche page every time.
The vibe we'd build for a accounting firm
An accounting firm sells calm in the face of the IRS. Ledger green, cream paper, brass details — the vibe is a firm that has seen your situation a hundred times and has a flat fee for it.
Built for how a accounting firm actually wins work
Accounting sites win on demonstrated expertise and pricing courage. We build both into pages that rank for the clients you actually want.
Industry pages
A page per niche you serve — contractors, restaurants, medical, e-commerce — speaking their language and their pain points. The strongest lead-gen asset a CPA can own.
Service lanes with clarity
Tax, bookkeeping, CFO advisory, payroll — each explained in business-owner English with who-it's-for honesty.
Pricing philosophy page
Fixed monthly packages or transparent engagement ranges. The courage your competitors lack is the conversion edge you gain.
Lead capture that qualifies
Intake form that captures business size, software, and needs — so the discovery calls you take are worth taking.
Credential and security signals
CPA licensure, IRS representation, data-security practices — the trust layer, displayed properly.
Tax-season ready
Deadline pages and seasonal CTAs that catch the January switching wave, already indexed before it crests.
Old site gone, new site live, in 7 days.
Audit & quote
60-minute call. We tell you exactly what's broken and lock a fixed price before you hang up.
Design + copy + SEO
You watch the real site take shape in the browser. We write the copy and wire the schema.
You review, we polish
One round of revisions, applied the same day. No tickets. No project-manager relay.
Launch — you keep the keys
Your domain, your hosting, your code. No platform lock-in, no retainer, no hostage situation.
Accountants & CPAs websites, built market by market
Everything happens over a call and a shared screen — no office visit, no markup for geography. These are the markets we focus on:
Before you call
Should an accounting firm publish prices?
Publish the structure even if not exact numbers: 'monthly bookkeeping packages from $X' or 'business returns typically $X–$Y.' Pricing silence is the top reason prospects don't call — they assume hourly mystery billing because they've been burned by it. Structure-level transparency consistently improves both lead volume and lead quality.
Our clients come from referrals. What would a site change?
Referrals google you before calling — a dated site quietly discounts every recommendation you've earned. Beyond stopping that leak, industry-niche pages bring in the search traffic referrals never could: the restaurant owner searching 'CPA for restaurants' has no referral, just a search box and your competitor's page.
Can the site integrate with our client portal and scheduling?
Yes — portal logins (Canopy, TaxDome, Karbon, etc.), scheduling links (Calendly or your PMS), and secure document-upload entry points all wire in cleanly. The marketing site stays static and fast; the secure tools stay in their compliant environments. Clean separation, no security surface added.
What does it cost, exactly?
Three fixed packages: $1,500 for a 5-page rebuild in 7 days, $5,000 for up to 20 pages with a blog and integrations in 14 days, and $15,000+ for 100+ page builds. The quote we send before you sign is the number on the final invoice — no scope-creep charges, ever.
Ready to bulldoze your accounting firm's website?
Tell us your domain. We'll send a brutal audit of what's broken, with a fixed quote to fix it. No sales call required.